Spin Sinners

The New Yorker magazine has a interesting article on how the debate surrounding the lacklustre DeVinci Code film is being managed on behalf of Sony Pictures in the US, by a specialist PR agency who has managed corral the debate on to a specially-designed website that sounds like a parody of participation media.The employment of a reputation management agency is an interesting one for promoting a new product; usually employed by brand leaders who naturally attract attacks for being the most visible organisation in their sector like a lightning rod on a church steeple.

The article claims that Sony Pictures desperately needed a success at pretty much any cost since it has had a poor success rate in turning out blockbusters over the past few years.

Anyway, interesting reading here: Hollywood Heresy by Peter J Boyer.