InfoWorld says that Jupiter Research claim that 70 per cent of large companies will be using blogging to try and get word-of-mouth online karma going about their product. IT is having to look after the weblog infrastructure and the columnist is bitching about it as IT resources are overstretched. Ok, well why not use the outsourced blog in India as a trial for rightshoring more of the IT taskload?It isn’t as bad as they make out as there are plenty of really good hosted services that are ready for enterprise grade blogging; Six Apart most immediately springs to mind, hell Yahoo! product-specific blogs for Yahoo! Answers run on Y!360 which is a toy platform in comparison to Six Apart and yet the IT department are worried about enterprise blogs. What I find interesting about this article is that the journalist does not see weblogs as important for the company image and reputation, yet they wouldn’t say the same about the corporate website would they?
The laurel branch of innovation has been passed on from IT to other branches of the business apparently.
Brandchannel have a good primer for marketers on the importance of PR and reputation management, I can think of a couple of marketers who think that the PR budget should be spent on Google AdWords who may benefit from a read ;-).
Carson Workshops had some good guidelines in their email newsletter about pimping your latest web application:
Tips: How to Market Your
Web App – Ryan Carson
1. Write your “Ten Second Sell” and learn it.
2. Put up a holding page to generate pre-launch buzz (You’ll probably get between 2K – 5K email addresses).
3. Use the blogosphere to your advantage, pull in favours.
4. Write useful articles for big sites and submit them.
5. Dream up a publicity stunt – we did http://www.barenakedapp.com
6. Try to avoid paying for advertising in the beginning
7. Tell people how great your app is – every chance you get.
8. Try to get speaking slots at conferences
9. Network – be helpful to others and they will help you back.
10. Use Technorati and Google Blog Search to track when people blog about you – Subscribe to these feeds