Stopgap Marketing and Mad.co.uk have published the results of their salary and work survey across all aspects of marketing. Women made up about two thirds of the respondents and the best sector to work in from a pay perspective is market research.The biggest areas of dissatisfaction (page 36) were strong leadership from senior management and the lack of a clear career path. So it seems whilst the board thinks that marketing is too important to be left to marketers, marketers think that the directors should make a start by running the company. Full details here as a PDF document. Want to know more, contact Lou Bushell at Stopgap.
The nice people over at Terratag have launched their latest t-shirt designs, buy one now and pretend that you are down with the kids and can talk their hepcat-speak daddio.
Also Orange have finally released details of their project. It’s an advertisement supported by a Big Brotheresque blog: the blog has the best argument against convergence I have ever heard, a quote from a participant called Jeff “I have deleted all the crap that came on the phone to free up memory and have copied as many of my Bonnie Tyler tracks on to it as it will hold.”
There goes Orange’s ARPU targets up in smoke then. The Orange ad will appear tonight on ITV, but I am sure they will have people like Iain Tait and the super-sharp coders at Poke London seeding it on YouTube in no time at all.
Mog is the new Last.fm seriously. Check it out.
Lastly thanks to a review of Why Johnny Can’t Brand DSI (dominant sales idea) is the new USP (unique sales proposition), just another example of why Bill Hicks told marketing and advertising people to kill themselves: “By the way, if anyone here is in advertising or marketing, kill yourself. No, this is not a joke: kill yourself . . . I know what the marketing people are thinking now too: ‘Oh. He’s going for that anti-marketing dollar. That’s a good market.’ Oh man, I am not doing that, you fucking evil scumbags.”