传播媒体 | media | 미디어

Media moves

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Danny Sullivan and Incisive Media to part company at the end of November. This is likely to impact on Clickz, Search Engine Watch and the Search Engine Strategies series of conferences. You can find out more about it from Danny in his own words here.

Danny along with John Battelle (of Battelle Media) and Charlene Li (of Forrester Research) is considered one of the key influencers in this space and has been an authority on the search market for about as long as it has existed.

Search Engine Roundtable has a good round-up of the moaning, wailing and nashing of teeth within the industry blogosphere at his departure.

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I am curious oranj

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El Reg has caught up with Orange’s mod your mobile campaign. I am sure the programme is designed to crank up the ARPU (average revenue per user) amongst Orange users and get some positive word-of-mouth karma about the brand.Mobification – the art of modifying your phone: from painting it to adding a screen cleaner and Hello Kitty pendants, a Reebok lanyard from Romford market or a new ringtone is sweeping the chav nation.

With almost 90 per cent of those surveyed (for a press release) admitting to at least altering their ring tone.

Iain Tait of Poke London has been involved in running an online campaign to highlight the MaxPower version of mobification for Orange here.

市场营销 | marketing | 마케팅 铭记 | branding | 브랜드 마케팅

Big Brother for Business

Reading Time: 2 minutes

The Ford Motor Company is in trouble. Ford in Europe has had issues for a long time, the last time it was cool to drive a Ford was when Bodie and Doyle were chasing bad guys in a Ford Capri on The Professionals.The company has been consistently outclassed and outgunned by rivals.

It used to be said when my Dad was driving a Ford Anglia 105E around rural Ireland for the Irish Sugar Company, Bord na Mona and Massey Ferguson in the 1960s that the biggest benefit of buying a Ford was the amount of garages. If you ever broke down there was always somebody near by that could fix it.

However in the couple of decades since it hasn’t been acceptable to repair your car as a hobby or have the sump pee oil on your drive Ford has started a long march into decline.

In Europe the company retreated from certain markets such as luxury saloons, instead purchasing brands like Land Rover, Jaguar and Volvo. It merged its commercial vehicle division with Iveco and strove to build world cars, rather than cars that people wanted to drive.

The picture in the US is more dramatic, the good ole boys no longer want Ford pick-ups and SUVs and like General Motors mistakes made years ago on workers benefits are coming home to roost.

The company is trying to pull itself out of the mire, and has a site where it is communicating what its doing to achieve this. The site continues a discussion with stakeholders. What I found most bizarre though was the voyeuristic feel that that the site had, like one of them TV shows on MTV where they try and reinvigorate the career or a faded celebrity like Taylor Dayne.

Some of the third-party content is a really good read, you can check out Ford Bold Moves here.

Kudos to Seth Stevenson at Slate.