I noticed a clever marketing campaign in this evenings thelondonpaper whilst on the train home. The print advertising campaign and marketing website features life coach Pete Cohen. Many of the people who will move to a CapitalOne card will be in a bit of a bind and looking to consolidate debt at a lower interest rate. The marketing campaign tries to catch prospective consumers in more positive frame of mind by targeting those people who are looking to transform their lives. Its a smart move and helps to remove some of the parasitic nature that has tainted consumer perceptions of the CapitalOne brand.
The credit card industry has usually been based on blitzkrieg direct mail campaigns and cut-throat promotional rates that create customer churn.
Palm have belatedly entered the middle market with a cheaper smartphone. According to CoolHunting the phone corrects many of the deficiencies of the Treo 650. Engadget has a blow-by-blow account of the press conference and there was some interesting omissions:
- No price announced for the device
- No wi–fi
- No Skype (but then carriers will block VoIP running over GPRS, EDGE or 3G so no point)
- No news on Mac synchronisation
The lack of an aerial and curves improve the tactile nature of the phone, but the materials and finish still look cheap. Palm could take some lessons in product design from Nokia or Apple to get the look and feel of materials improved.