铭记 | branding | 브랜드 마케팅

No-style wars

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Imagine if you are an up and coming rap artist who has crossed over to act in a film about an up and coming rap artist. What better way to promote your film and your ‘mad’ skills than to offer an open mike challenge to anybody in a club?Not quite, especially if like wack emcee Asher D, your mike skills can’t cash the cheques that your ego spent. A camera was there to see MC Stig level the diminutive actor.

This ain’t 8 Mile, but it is a good salutary warning for any music PRs out there who have some urban talent on their books. Lord knows what would have happened to Asher D if he’d have gone up against Roxanne Shanté or Supernatural. Kudos to HolyMoly for this nine-minute video clip of pain.