Absolut have another impressive campaign Absolut Lomo.
A Lomo is a crude Russian-made camera admired by arty types of its unique way of creating images and colouring, its flawed optics and design introduce analogue chaos-based serendipity into the process of taking photographs.
This has inspired an entire genre of photography called Lomography. The Absolut campaign encourages users to submit their own lomographic images and has a series of cool wallpapers by a range of designers for free download. My personal favourite wallpaper is by Huang Yan of China which is a surreal willow pattern plate inspired delph vista.