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铭记 | branding | 브랜드 마케팅

Brand Oscars

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Brandchannel have released their Oscars for the product placement star of the silver screen. The results are based on their regular analysis of the latest films looking for product placements.

Some interesting take-outs from these brand oscars were that Apple did not get one mention – maybe that’s because a manifestation of a product that is a near-religious experience is not a mere product placement.

James Bond got called out as a brand whore. On the face of it this criticism of the Bond franchise is unfair because Bond only features slightly more brands than your average film. I personally think that the problem isn’t with the film itself but the crude way that marketers at Omega, Brioni, Sony Corp. and Sony Ericsson lose the value of the placement. Hint: say no to tacky cash-in products like the ‘limited edition James Bond Omega Seamaster’ or the ‘Sony James Bond Memory Vault’. Anyway you can read more here.

Talking of brand whores renaissance chambara is happy to be an even bigger brand whore than James Bond for a cutting edge streetwear label like Tenderloin, Supreme or aNYthing; and happy to endorse luxury goods like IWC or Mont Blanc. Offers can be emailed here.

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软件 | software | 소프트웨어

Yojimbo

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Yojimbo

Some of my blog posts are written on the fly often in reaction to something that has happened or something that I had as an idea and didn’t have the time to develop it fully. A couple of cases in point, my blog post on things I learnt to make long-haul business travel more palatable was created over two weeks whilst I was on the road and when I got back. My post on Spokeo was started in December, and I added a few bits and pieces while I waited for material from Harrison that never came.

Yojimbo is a kind of sketch pad for ideas and a scrap book where I can keep related links and images. There are other products out there like DEVONThink Professional, which is a great exceptionally thorough product in its design, performance and feature set: but too involved for what I needed.

I like the intuitive nature of Yojimbo and its light agile nature:

  • Not being too feature-rich to make working with it hard, which also plays into the creation of a clean user experience as you can see from the screen grab.
  • Being a small application that runs fast, even when my thinking doesn’t

Part of the approach that makes Yojimbo my killer app for blogging and organising thoughts is its heritage. Bare Bones Software have produced a number of lean applications that have been essential users for Mac uers over the past decade, in particular I can recommend downloading the free application TextWrangler which facilitates text manipulation without all the features that get in the way from even the simplest word-processors like TextEdit. I find it really handy for editing the HTML tags on my links of the day postings.

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媒体与艺术 | culture | 미디어와 예술 市场营销 | marketing | 마케팅 铭记 | branding | 브랜드 마케팅

Another amazing Absolut campaign

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Absolut Lomo wall

Absolut have another impressive campaign Absolut Lomo.

A Lomo is a crude Russian-made camera admired by arty types of its unique way of creating images and colouring, its flawed optics and design introduce analogue chaos-based serendipity into the process of taking photographs.

This has inspired an entire genre of photography called Lomography. The Absolut campaign encourages users to submit their own lomographic images and has a series of cool wallpapers by a range of designers for free download. My personal favourite wallpaper is by Huang Yan of China which is a surreal willow pattern plate inspired delph vista.