Adhesive branding

Reading Time: < 1 minute Sticker from Leon Originally uploaded by renaissancechambara. I love the ‘adhesive’ branding at LEON restaurant on The Strand. They use plain packaging and brand it up with a selection of stickers like the one in the pictures. The images have been co-opted from old marketing and advertising images. There isn’t a unifying visual brand theme,… Continue reading Adhesive branding

JargonWatch: Sent to Mordor

Reading Time: < 1 minute When Apple engineers are sent from Cupertino, California on intense two-week trips to supervise huge manufacturing plants in Shenzhen, China, making sure that designs are faithfully recreated to a suitably high standard of quality is known as being ’sent to Mordor’. The Popbitch email newsletter claims that the phrase originated internally at Apple about the… Continue reading JargonWatch: Sent to Mordor