De ja mobile

Reading Time: 2 minutes Back in November 2000 I went to a conference hosted by Capgemini (then Cap Gemini Ernst & Young) third annual global telecom event A World of Change: Developing Winning Strategies in a Connected Society. The key part of this event was the findings of a survey done by Capgemini and accountancy firm Ernst & Young… Continue reading De ja mobile

Visual Identity, or A vaguely interconnected tale of two dumb companies and one dumb logo

Reading Time: 2 minutes Branding and visual identity is very important for a company. They convey what the company is, in the same way that a good artist can convey who the model really is in a portrait. Being a brand guardian is like being a good parent, knowing the art of when to set boundaries and when give… Continue reading Visual Identity, or A vaguely interconnected tale of two dumb companies and one dumb logo