Web Trends

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Trendwatching in this month’s briefing had collated some useful statistics:

  • In the US, almost USD 400 billion of store sales (16% of total retail sales) are directly influenced by the web as consumers research products online and purchase them offline (Forrester Research)
  • UK sales online are over 4 billion GBP per month (Brand Republic)
  • 2006 South Korean ecommerce transactions reached 13.45 trillion won (USD 14.29 billion), year-on-year growth of 26% (YonHap)

They also christened narrow-focus social networks ‘nethoods’, property developers are utilising online services to help build a social community in new developments. This was also extended to frequent flyer programmes and online book clubs