Is marketing dead as a discipline?

Reading Time: 2 minutes Don’t worry, I still believe in branding, trust and providing products and services that customers actually want, in a manner that they want and when they want it. However business management no longer does. At least that’s the conclusion that I drew having read The Short Life of the Chief Marketing Officer by David Kiley… Continue reading Is marketing dead as a discipline?

Google steals Yahoo!’s clothes

Reading Time: 2 minutes   When I worked at Yahoo!, Jeff Weiner talked about knowledge search as opposed to information search. Google looked to organise all the world’s information, a logical extension of their expertise in algorithmic search. Weiner’s vision had a Fitzcarraldo-esque aspect to it: to capture and make searchable all the knowledge in the world. This knowledge… Continue reading Google steals Yahoo!’s clothes