Reading Time: 3 minutes Stephen Waddington at Rainier tagged me for a bit of reflection on the past year and crystal ball gazing into what the next year brings. I am reminded by a phrase from the Qur’an that is something to the effect of the man who predicts the future lies, even when he is proved right, so… Continue reading A year in PR
Reading Time: 2 minutes Don’t worry, I still believe in branding, trust and providing products and services that customers actually want, in a manner that they want and when they want it. However business management no longer does. At least that’s the conclusion that I drew having read The Short Life of the Chief Marketing Officer by David Kiley… Continue reading Is marketing dead as a discipline?
Reading Time: 2 minutes When I worked at Yahoo!, Jeff Weiner talked about knowledge search as opposed to information search. Google looked to organise all the world’s information, a logical extension of their expertise in algorithmic search. Weiner’s vision had a Fitzcarraldo-esque aspect to it: to capture and make searchable all the knowledge in the world. This knowledge… Continue reading Google steals Yahoo!’s clothes