Sometimes you can’t be right



Timbuk2 have been working with Rootphi on making supermarket carrier bags into a suitably robust fabric to make Timbuk2 messenger bags. I have used Timbuk2 bags for years, they are made of ballastic nylon, heavy gauge cordura or x-Pac (which is used to make around the world racing boat sails), so the supermarket bag fabric laminate has a lot to live up to.

Last week Timbuk2 let its customers know that it did not know when its recycled bag range would be ready. The process was taking longer to get right than they had anticipated.

This piled on complications such as Target’s anti-environmental stance against the use of their carrier bags (funnily enough Wal-Mart hadn’t objected). You can read Target’s take here, (which is in stark contrast to their environmential policy).

You can complain to Target via their website, you may want to explain what a negative effect you think that Target’s stance could have on shareholder value. You can also explain to them that there are alternatives like giving Rootphi and Timbuk2 a licence use Target plastic bags that would still protect Target’s trademark IP.

On the plus side this problem may have a solution in place as countries from China to Ireland are regulating against free carrier bags to try and reduce their unchecked proliferation.