The keynote of Apple’s Worldwide Developer Conference (why WWDC then? I don’t know, its apparently ungrammatical) gave people a lot of food for thought. It was like one of them evenings when you meet a beautiful girl, but in the cold morning light you see that her personality and looks makes even waking up next to Carl Icahn appear more attractive:
- MobileMe – sounds like service pack to fix the things currently wrong with .mac and a re-brand to hide the fact that its a service pack
- iPhone 3G – puny camera, no video creation, 3G put the phone one-to-two generations behind the equivalent Nokia products running HSDPA and a phone screen design that looks as vulnerable to damage as ever
- Cellphone businesses – it will be interesting to see how 3G affects the real-world user experience of iPhone users and if data consumption will climb massively. How will the subsidised 3G handsets affect Apple’s and the carriers margins from their mobile business. Will they make the difference up in increased sales volumes instead?
- iPhone AppStore – no real news here that was any different from March except the price of upgrading an iPod Touch to v.2 of the iPhone OS – 20 USD. Will Apple have the regular upgrade as part of its business model as well as being a software application broker?
- Enterprise – much was made of the support for Exchange server, what about Unix equivalents LDAP, IMAP etc?
- iPhone SDK – there was nothing in the news around the software development kit that we hadn’t heard in March apart from how the iPhone’s ‘push’ API worked, but it must have been there when AOL demoed AIM (AOL Instant Messenger) back in March? Sega’s Super Monkey Ball was ready back in March