The tortoise laid bare

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I was watching an ex-colleague Imogen Bailey talk about her experiences working in the comms team at Skype via Thomson Reuters webcast (registration required) of the PRCA conference. Beyond a move to an undisclosed new job, there were no revelations in Imogen’s presentation. Instead what I was really surprised by was the elementary questions coming up from the floor.

If this is a yardstick of our industry ‘getting’ social media then there is a longer way to go than I had ever imagined and can fully understand why PR as a profession does not have the brand permission from many marketers to operate in the digital field.