Jargon Watch: Neutral shopper

From today’s Metro (July 14, 2008) Online Shopping: sell, swap and recycle to beat inflation says Jane Atherton: ‘Online marketplace eBay describes shoppers who offset nearly all their spending with sales as ‘shopping neutral’.

According to the article the nearly all means a + or – 10 per cent monetary value. eBay estimates that the ranks of the 51,000 current neutral shoppers will increase by 10 per cent this year.