Shameless plug: MobileYouth podcast featuring your host talking about PokeLondon’s Playballoonacy campaign for Orange

playballoonacy competition finish, originally uploaded by renaissancechambara.

mobileYouth provide the wireless industry with insight and advice about young consumers. I was interviewed by Graham Brown about the recent Playballoonacy campaign that PokeLondon did for Orange.

If you want to hear why I thought it was a stand out campaign and the three lessons that marketers can learn from it, feel free to go over to the mobileYouth site and have a listen.

I had called in to speak with Graham using the Skype client on my Nokia N95 and was pretty impressed with the quality of the audio. Now if I could do something about my plastic scouse accent….