消费者行为 | consumer behaviour | 소비자 행동

Brands in eBay UK’s Zeitgeist

Reading Time: 2 minutes

As part of its mail out to customers I noticed that eBay had included a ‘what’s hot top ten’, think of it as a kind of brand version of Google’s zeitgeist. It made some interesting reading:

  1. iPhone – not terribly surprised by this one. Even Ewan over at Mobile Industry News was struggling to get hold of a first-generation iPhone recently.
  2. Wii fit – your starting to get bored of the Wii Sports games that came with the console, how do you keep the crumblies amused?
  3. Nintendo DS – a work of pure genius and good value for money, can’t understand the reason why people poke around on eBay for one – its all a bit pikey really
  4. Next – the people’s clothing store. I still haven’t worked out why though
  5. Laptop – family rows used to be about who drove the television remote control, this was eventually settled by hand me down TVs in the kids rooms. I suspect this laptop popularity is the internet equivalent.
  6. Diesel – Diesel is the new Levi’s so its inevitable that they would feature on the poll. Surprised that clothes purchases rate so highly though given the highly tactile purchase experience offered in offline stores. Shopping centres are doomed
  7. PS3 – not only is it the high-spec games console that isn’t as much fun as a Wii, it is also a respectable Blu-Ray player. I am holding out for Denon to get some skin in the game and Richer Sounds to start chipping them to play disks from all other regions before investing. I mean you can’t take the PS3 seriously, it looks like Darth Vader’s cigar humidor
  8. PSP – whilst the DS is the ultimate portable games console the PSP has been carving out a very good niche for itself as an alternative portable video platform to the iPod video. Its all about the screen. I still think the PSP looks like a tombstone
  9. Nokia – the people’s mobile phone, why pay for a new handset when you can get a cooler unlocked handset on eBay, no questions asked. With widespread BB5 decoders about to go on sale it will be a lot cheaper to unlock handsets in the future
  10. Radley – the value designer bags with the highland terrier logo (you know similar to the terrier that also appears on the Netto supermarket bags like this one below)

netto bag

初 | hygiene | 기본

Links of the day

Reading Time: < 1 minute

Perspectives : Firefox Extension – extension to the popular Firefox browser that contacts network notaries whenever your browser connects an HTTPS website. The extension provides two primary benefits: 1. If you connect to a website with an untrusted (e.g.,self-signed certificate)*, Firefox will give you a very nasty security error and force you to manually install an exception. Perspectives can detect whether a self-signed certificate is valid, and automatically overrides the annoying security error page if it is safe to do so. 2. It is possible that an attacker may trick one of the many Certificate Authorities trusted by Firefox into incorrectly issuing a certificate for a trusted website. Perspectives can also detect this attack and will warn you if things look suspicious.

Russians dent Google’s world domination – Times Online

Sinopec warns of third-quarter profit plunge – China Economic Review

Pudding Relations: Research on Twitter demographics from Hitwise – digerati main users of twitter

Paul Kedrosky: U.S. Consumers Live in Smelly Houses with Fat Pets – interesting data on where the recession is likely to squeeze spending on the supermarket isles

Exclusive Lifehacker Interview: Debunking The Myth of Multitasking

书评 | oprah time | 서평

Open Sources 2.0 edited by Chris DiBona, Danese Cooper & Mark Stone

Reading Time: < 1 minute

Open Sources 2.0

I reviewed a compilation of essays from leaders in open source development. Open Sources: voices from the revolution focused on development methodologies and infrastructure. Open Sources 2.0 was compiled in 2000, focused on how business models and processes can be built from open source software. There is a very nice section on how businesses can combine open source and proprietary software to provide a complete solution.

What these essays lose in revolutionary zeal they gain in reasoned persuasion. The dialogue is different, the people writing the essays are writing for a much wider audience than the developer audience of the first book. For business decision makers Open Sources 2.0 is invaluable because it provides a great primer in how open source business works without the hype about an army of homebound coders working away for the good of software-kind.