Oprah Time: cultures@siliconvalley by J. A. English-Lueck

Most of the books on Silicon Valley are history of earning obscene riches, outrageous egos or technological daring-do. cultures@siliconvalley looks at the people who make up Silicon Valley, their cultural differences and how this global cocktail makes a small strip of Northern California so special.

It gives good insight into how technology clients think and the kind of pressures that they are under.

Probably the handiest part of the  book is understanding the Silicon Valley residents motivations around their use of technology. Since Silicon Valley is partly about living in the future, so the residents reactions are a useful guide for helping to understand audiences interaction with social media.