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市场营销 | marketing | 마케팅 经济 | economics | 경제학

Delusions of an indispensible nature

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I was speaking with a friend of mine the other day who sells products and services to both in-house and agencyside PR people. He was saying that it was increasingly hard trying to get in-house people to external events as they wanted to be available on their mobile phone all the time. This isn’t in case a crisis drops, but their reaction to the economic crisis; they seem to be under the illusion that being always available is the same as being indispensible.

As an industry we so used to influencing other people’s perceptions of reality, yet we can’t recognise when we are playing ourselves.