Categories
商业 | business | 상업 媒体与艺术 | culture | 미디어와 예술 铭记 | branding | 브랜드 마케팅

Has Burger King gone too far?

Reading Time: < 1 minute

Burger King have done something exceptionally rare, they have managed to make online campaigns that go consistently viral. Their latest one is called Whopper Virgins and conceptually follows on from the Whopper Freakout documentary film.

whopper virgins JPG

Whilst I can understand the appeal of the idea, I personally find the video on the wrong side of tastefulness as it feels exploitative of indigineous people and promotes the idea that American fast food is somehow superior to their own diets. Somehow I think there may be the odd medical expert or two who would disagree with this premise.

I feel deeply uneasy about this film, it doesn’t seem as focused on proving brand values as Freakout and is more like watching a documentary about missionaries going into the wilderness to ‘civilise’ these people’s palates.