NGO’s need to understand The Naked Corporation too

At a .Org presentation in association with the Webby’s I heard how Greenpeace’s name a whale campaign got subverted with internet users flocking to rig a vote for Mr Splashy Pants. Now PETA have been punkd with a sophisticated spoof site that tries to make fish over as ‘sea kittens’:

 

Kiss Me - I'm a Sea Kitten!

I love this explanation from the site:

People don’t seem to like fish. They’re slithery and slimy, and they have eyes on either side of their pointy little heads—which is weird, to say the least. Plus, the small ones nibble at your feet when you’re swimming, and the big ones—well, the big ones will bite your face off if Jaws is anything to go by.

Of course, if you look at it another way, what all this really means is that fish need to fire their PR guy—stat. Whoever was in charge of creating a positive image for fish needs to go right back to working on the Britney Spears account and leave our scaly little friends alone. You’ve done enough damage, buddy. We’ve got it from here. And we’re going to start by retiring the old name for good. When your name can also be used as a verb that means driving a hook through your head, it’s time for a serious image makeover. And who could possibly want to put a hook through a sea kitten?

Ask the U.S. Fish and Wildlife Service to stop promoting sea kitten hunting.

What this means is that campaigning NGOs have to be able to stand up the same kind of scrutiny as large corporates. No more fudging facts and figures to meet their campaign objectives, otherwise the boot will be on the other foot. And if they think this is bad, they should go and ask the Church of Scientology about the highly motivated individuals of Anonymous.