It isn’t pink, I usually go this colour when I am embarrassed

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The embarrassment in question is in relation to the lame marketing tie-in I noticed between shirt-maker Thomas Pink and the forthcoming Sony Pictures film: The Pink Panther 2.


Thomas Pink Fail


Not quite feeling the synergy here guys beyond the colour pink. In addition to a limited edition range of shirts with a tacky label, there is cufflinks and boxer shorts.


Pink Panther by Thomas Pink


I was shocked to see there was even a set of ‘Pink Panther’ socks in the window that were reminiscent of the cartoon character socks Woolworths used to stock as men’s gifts in the run up to Father’s Day and Christmas. Woolworth’s went bankrupt for a reason.


Thomas Pink Fail


The champion fail though in my book was the lack of localisation in the campaign. The window sticker on the Thomas Pink shop on Chancery Lane spelt theatres in the American-style ‘theaters’ instead of saying cinemas. Classy, especially for a brand that espouses the English style of shirt-making through its usual positioning, premium pricing and Jermyn Street address.