Richard sent me my own copy, and having read it I could see why it was so popular.
The book explains in a concise and pithy manner how online techniques help businesses engage with potential and existing customers. If you are a marketing director you could do worse than hand copies of this book to the rest of your board if you want to convince them that online is the way to go.
The book has become more relevant with the recession that we have upon us, and it makes Sedley and Perks seem to have a lot of foresight when they originally wrote the book in early 2007.
I think that the book makes particularly good reading for all those senior PR agency people who think that digital is the way forward but don’t understand how yet. They change the focus so that measurement isn’t tacked on as a justification to a programme, but a foundation on which you build the programme.
There is also a website developed by Perks & Sedley to support the book.