Awful typography courtesy of Fitness First, originally uploaded by renaissancechambara.
I came across this typographic carnage as I passed Fitness First next to the Brunswick Centre in Bloomsbury earlier this morning. As a PR person its a good visual reminder to be clear about the messages that you want to convey and how you convey them: whether in person, in print or online.
One reply on “Awful typography courtesy of Fitness First”
Oh, my god.
That’s fucking awful type. Totally illegible. What’s the point in even putting the sign out there, nobody can read the damn thing.