The #Moonfruit post

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Moonfruit is the web 2.0 equivalent of GeoCities or FrontPage, however due to a competition giving away a brace of Apple laptops that people entered by spamming all and sundry participating in their viral marketing campaign with #moonfruit alienating twitter followers and pushing the word moonfruit as a leading trend; the word became bigger than Michael Jackson. I blogged about it at PR Week and Moonfruit came back to me with campaign success metrics. Here is a link to some other people’s opinions about it here and here who have covered many legitimate concerns eloquently.