Links of the day

Is much of social media monitoring snake oil – or have I missed something?

End of the Pepsi Generation – with video – by Graham Brown (mobileYouth.org) – Mobile Youth Marketing Trends and Clips – nice deck by Graham Brown. I think the principles go beyond marketing to youth but also other demographics

Not Your Daddy’s Longboard | Fast Company

Alterian adds Techrigy to their Marketing Platform – interesting move, I wonder how things will change for Techrigy and current customers?