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Oprah Time: Clever: Leading Your Smartest, Most Creative People by Rob Goffee & Gareth Jones

Reading Time: < 1 minute

Rob Goffee and Gareth Jones have addressed the fact most management books have only just about come to terms with the knowledge economy. Instead of workers being on the production line, they now toil away in front of PCs.  But most management books don’t acknowledge that many businesses are now based around the efforts of talented creatives, be they research scientists, designers or even digital strategists <^_^>.

Clever: Leading Your Smartest, Most Creative People is supposed to explain to managers how their management style should adapt to dealing with creative professionals, however it is as much a business book explaining how creatives influence and create wealth for their organisations.

Style-wise the book is mercifully thin, Goffee and Jones aren’t of the school of thought that a book has to be dense to deliver a thought leadership platform. If it has any weakness, it is that some of the case studies are sycophantic rather than objective in nature.