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日本 | japan | 일본 艺术与设计 | design | 예술과 디자인 铭记 | branding | 브랜드 마케팅

I hate: Cool Japan? Zero creative ad let’s world’s coolest country down

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Cool Japan?, originally uploaded by renaissancechambara.

I can’t believe that this is the best that Japan could do to show how cool it is as a travel destination. Just gobsmacked, shockingly bad creative.

Maybe its a secret plan to stop gaijin visiting, or just to get boring old gaijin to go so you can have a good laugh at them?

Love Japan, hate the advertising campaign!