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在线 | online | 온라인으로 消费者行为 | consumer behaviour | 소비자 행동

Sharing online

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I am a collector. Its an intrinsic part of me. I have a bookshelf full of books, a collection of mechanical watches, a garage full of vinyl records and a collection of interesting web links online here. I am slightly different to a hoarder in that I am quite happy to let stuff go. I recently cut my watch collection right back as my interests had changed in the types of watches that I liked.

new delicious save page

It is a similar story with my music collection, in fact the only thing slowing my thinning out my collection is the fact that you literally can’t give the stuff away on eBay at the moment and secondhand record shops will charge you to take the stuff off your hands as the recession has crushed people’s discretionary income.

I have over 9,000 links stashed away on delicious. I don’t need to clear things out because delicious has infinite room to all intents and purposes. Delicious also allows me to find people who are likeminded and do the online equivalent of shoulder surfing to take a peek at their bookmarks. For instance my friend David Rout is a great photographer, so I will pay attention to photographic-related links that he has. It has and will continue to attract collector types like me.

It makes me wonder whether early adopter-types are collectors (of beta version experiences)?

This is different to the sharing that happens on social networks which are closer to passing around dishes at a dinner party as a way of spurring interaction between guests. This is probably why the statistics in this comparative research on the way consumers share websites is of limited value.

Probably the most significant change in statistics is the surge of Live Bookmarks and Yahoo! Bookmarks in market share despite better products out there like delicious and Google Bookmarks. These show that the portals have managed to sell bookmarking to their heavy users (I am guessing through toolbar downloads) whilst the early adopters have kept with their own personal favourite tools.