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I like: Personas | Metropath(ologies) by Aaron Zinman

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I came across this project at MIT Media Lab by Aaron Zinman. I really like the way it represents what a search term is about rating it against a pre-defined taxonomy of categories. The process of scanning the data was transparent and facinating to watch.

persona

I took a screen shot whilst the process was running.

persona finished results

Here is the finished article.