Desperate times calll for desperate measures, which explains why Rupert Murdoch has decided to fight the internet and bring in a pay wall across the News Corp empire. The company has already written down 3 billion USD against its purchase of the Wall Street Journal and the other media properties that make up the group are having a similarly difficult time according to this Michael Wolff-penned profile of Murdoch in Vanity Fair.
Murdoch’s fight against the internet is a microcsm of a wider crisis affecting the media industry if these US media group figures are any indicator. The numbers come from U.S. Media Revenue Set for Historic 2009 Decline in Advertising Age. The graph speaks for itself.
Archived from blog posts I wrote for PR Week