Save the SL 1200: stop Technics killing an icon

Reading Time: < 1 minute Turntable, originally uploaded by Mr Guep. News around the web is that Panasonic the parent of Technics is going to kill the iconic Technics SL-1200 series of turntables. Originally designed in the early 1970s for karoake rooms their bulletproof construction and unique design features made them a crucual part of every DJ worth their salt.… Continue reading Save the SL 1200: stop Technics killing an icon

Buying in by Rob Walker

Reading Time: < 1 minute I really enjoyed the way Buying In by Rob Walker takes us deep under the skin of what a brand really means. This contrasts dramatically with what a marketing manager thinks that their brand is. Walker decodes one of marketings great mysteries: what is it about Red Bull’s marketing that makes it so successful? Probably… Continue reading Buying in by Rob Walker