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铭记 | branding | 브랜드 마케팅

I like: Deliverance’s brand subversion of its stock

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Deliverance is a local food service beloved of Londoners. They do their own cooking in a central restaurant, covering most of the culinary globe with their diverse menu which can be ordered via their easy-to-use web site. But some items they can’t make themselves like Marlboro Lights, Tiger Beer and diet Coke.

Diet Coke vs Deliverance


Each of these items gets labeled with the order number, some sort of stockpicking reference and a description of of what it is; all alongside a giant Deliverance logo which manages to successfully obscure and subvert the branding of the product to make it all Deliverance. A great bit of brand subversion and sabotage.