SALE: don’t believe the hype

My Mum loves a bargain and looks forward to sales at her local stores. Like many people she thinks that some stores may put in special stock that they have shipped in to sell especially at this time amongst items that have just not sold. Allied Carpets was often the butt of jokes for its never-ending sales, but thought of as the exception rather than the norm.

Sale basket in Shenzhen

A friend here in Shenzhen got this basket from a market here. The markets are usually full of production overruns and samples. What I found interesting about this item was that it had a UK sale tag attached.It reads £29.99  £19.99 SALE.

My initial reaction was how can it be reduced if it hasn’t even reached the shopfloor yet? It was an interesting proof-point of how retailers play customers as chumps. By all means enjoy bargain hunting but don’t believe the SALE hype.