Handling a crisis through openess

Palm is in a bad way. The only person that I know personally who bought a Pre regrets he did so and tweeted yesterday about how ‘crap’ the device was. But respect where it is due, yesterday’s handling of their forthcoming financial results was handled sensibly to try and control market explanations. It is also interesting to see how internal communications were also written with an eye to an external audiences.

Archived from blog posts I wrote for PR Week