I noticed this on the Apple UK site. I guess this is what happens when you have a tightly held global campaign going up against local needs.
In case you can’t read the image it says:
A magic and revolutionary product at an unbelievable price.
Below this in smaller type:
Wi-Fi models shipping in late March.
3G models shipping in April.
UK pricing to be announced.
So what is unbelievable about a price that Apple has yet to announce? Attention to detail FAIL.