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市场营销 | marketing | 마케팅 艺术与设计 | design | 예술과 디자인

Why the environmentalists have it all wrong

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The Singer Company – Made in Great Britain, originally uploaded by renaissancechambara.

When you think green, you think hemp clothing, the Toyota Prius and save the whale stickers. That’s where environmentalists have got it wrong for a long time. There is no appeal to a self-interest apart from a vague abstract ‘global warming’ which is as meaningful to many consumers as ‘life after death’.

I was looking at my Mum and Dads  mid-1960s Singer sewing machine with its cast metal chassis and thought that if the environmentalists could get on their hobby horse instead about quality, then they could dramatically reduce consumption and raise consumers quality of life. But that would be too easy wouldn’t it?