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Digital election? No thanks we’re politicians

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A few days ago I blogged about how the UK general election looked like an imitation of the Obama campaign but missed many of the key lessons and outcomes that the Obama team got. So a Twitter discussion I was involved in this afternoon seemed particularly pertinent. Enjoy.

jamesdotwarren: so much for this being a digital election. parties’ efforts to date have been massively underwhelming

r_c: @jamesdotwarren yeah dialogue, responsiveness, being nice, being useful – not great political traits

jamesdotwarren: @r_c : )

deirdre: RT @r_c responsiveness, being nice, being useful – not great political traits <– you’ve nailed it, they see digital as a box of tricks ;)

I think that this exchange says it all, there isn’t anything else that really needs to be said.