Categories
消费者行为 | consumer behaviour | 소비자 행동

Adventures in Merseyside: part two

Reading Time: < 1 minute

The heart of Birkenhead has developed some new contradictions. Housing and buildings are being demolished and then promptly replaced with bland apartment blocks. Given that much of the brick work was much better in the Victorian houses that the apartment blocks replaced. My Dad told me about flats for homeless people being built that required two car parking spaces for each apartment. Obviously the planning department involved know about a different kind of homeless people to the Big Issue sellers I see in London.

The shopping centre features empty stores as the shops all migrated to the far end of the shopping centre. However in a sign of development the shopping mall features free wi-fi.

Categories
中国 | china | 중국 铭记 | branding | 브랜드 마케팅

Made in China brand thoughts

Reading Time: 2 minutes

Made in China tends to mean cheap, and possibly nasty. But that doesn’t mean that it will always be the case. Companies like Apple go Made in China because there are manufacturing capabilities in Taiwanese owned factories that aren’t anywhere else.

Thinking about the future of Made In China; it makes sense to go back into industrial history.

Its hard to think now that ‘Made in Germany‘ did not stand for excellence, especially when we think about brands like Zeiss, Leica, Miele, Siemens and Daimler-Benz. But at the beginning of the 20th century ‘Made in Germany‘ stood for cheap and tasteless products.

China is in a similar situation, despite being the workshop of the world for all intends and purposes and coming out with some of the world’s most iconic and innovative devices ‘Made in China‘ is still perceived as poor-quality and cheap. All of Apple’s products are made in China but proclaim ‘Designed by Apple in California‘. So maybe China could learn something from early-20th century Germany?

Germany got out of its low quality reputation over a few decades (about the length of the Chinese economic miracle) by forming an organisation with a mix of members drawn from artists, designers and big industry called Deutscher Werkbund.  The Deutscher Werkbund was originally a combination of a lobby group, standards body and catalyst for good design across all disciplines. It encompassed product design, factories, typography and industrial standards. Their members did landmark work for industrial titans like AEG, Bosch and Volkswagen.

Quality was at the centre of everything that they did. Products became sophisticated in their design. They put a lot of thought into how an identity was instilled through design into the most boring of objects.

An unintended side-effect of the  effort of the Deutsche Werkbund was that Germany had a sound industrial infrastructure that the national socialist government took advantage of. The German government closed down the Werkbund in 1938. But it also laid the foundation of the German post-war miracle, the government reinstated the Werkbund in 1949.

China has a government that can make things happen, the companies, the engineering talent, legions of artists and many great designers – it is just a matter of putting these groups together and giving them the permission to do something really great. More on design here.

Categories
消费者行为 | consumer behaviour | 소비자 행동

Adventures in Merseyside: part one

Reading Time: < 1 minute

I drove back to see my parents in Liverpool and used a satellite navigation system on the journey for the first time (despite the fact that the route is something that I know by heart). I found that the device changed my driving style in subtle ways. I relied less on road-markings and found the experience less stressful as the device is very forgiving of wrong turns. I also found that encouraged me to ensure I kept my speed more consistent rather than relying on the engine noise and occasional glances at the speedometer.