Links of the day

Reading Time: < 1 minute Singapore Airline’s Sensory Branding – PSFK – you have your favourite aftershave or perfume; Singapore Airlines has its own brand scent. Makes perfect sense in an OCD kind of way Baidu to Hire in Silicon Valley | AllThingsD – it will be interesting to see how the Baidu culture matches the Silicon Valley culture Anothershop… Continue reading Links of the day

Alcohol and public relations don’t mix

Reading Time: < 1 minute I spent my formative years in agency life working with a senior colleague who loved champagne and fine wine – and a weakness for new shoes. Alcohol is often a good social lubricant when building relationships with influencers, but it is lethal when it is mixed with a journalist looking for a story. Whilst Stanley… Continue reading Alcohol and public relations don’t mix

Links of the day

Reading Time: < 1 minute I, Cringely » I’m with stupid – interesting article on click fraud Leak: EU pushes for criminalizing non-commercial usages in ACTA | La Quadrature du Net – The leaked document shows that the EU Member States are willing to impose prison sanctions for non-commercial usages of copyrighted works on the Internet as well as for… Continue reading Links of the day