Categories
初 | hygiene | 기본

Links of the day

Reading Time: < 1 minute

Singapore Airline’s Sensory Branding – PSFK – you have your favourite aftershave or perfume; Singapore Airlines has its own brand scent. Makes perfect sense in an OCD kind of way

Baidu to Hire in Silicon Valley | AllThingsD – it will be interesting to see how the Baidu culture matches the Silicon Valley culture

Anothershop – cool Netherlands-based boutique

MicroSIM cutter and adaptor – Brando are genius for this kind of thing

Windows 8 leaks show Microsoft’s eyes on Apple | Beyond Binary – CNET News – interestingly these ideas aren’t very enterprise-friendly

Home | Yahoo! Style Guide – great editorial resource

Interactive Chart: Where UK Newspaper Websites Get Their Traffic | paidContent:UK – BBC biggest non-search source of traffic

A closer look at Microsoft’s morale-boosting numbers | guardian.co.uk – FXS’ numbers blog post deconstructed

Apple – Support – Manuals – goldmine of Mac stuff

How Groupon’s rivals are trying to catch up on social buying | VentureBeat

iOS4 manual

Focus On… Australia – PR and Public Relations news – PR Week

Social media failure: examples from the travel industry | Econsultancy

Oil Spill Firefox Plugin Blacks Out BP Across the Web – some how I don’t think that Jess3 are going to land an energy sector account anytime soon

BBC News – China gets own-character domains

Intel preps x86 Android for summer release • The Register – what does this mean to Nokia’s MeeGo OS strategy?

China’s Shanda To Offer iPhone & iPad Games Later This Year – it will be interesting to see how the Chinese gaming company does on the international stage

Uh Oh: Verizon Slashes Microsoft Kin Prices Early

Welcome to Workware Heritage Clothing Company – really cool vintage shop in Hong Kong

Categories
市场营销 | marketing | 마케팅

Alcohol and public relations don’t mix

Reading Time: < 1 minute

I spent my formative years in agency life working with a senior colleague who loved champagne and fine wine – and a weakness for new shoes. Alcohol is often a good social lubricant when building relationships with influencers, but it is lethal when it is mixed with a journalist looking for a story.

Whilst Stanley McCrystal may appear has a footnote in the history of the war on terror for his championing of counterinsurgency warfare tactics in Afghanistan, his most prominent mark was made with a number of cases of BudLight Lime on a coach from Berlin to Paris.

This is where Rolling Stone journalist Michael Hastings got the juicy material for The Runaway General feature which nuked McCrystal’s career.

Contrary to what you may have been led to believe alcohol and public relations don’t mix.

Categories
初 | hygiene | 기본

Links of the day

Reading Time: < 1 minute

I, Cringely » I’m with stupid – interesting article on click fraud

Leak: EU pushes for criminalizing non-commercial usages in ACTA | La Quadrature du Net – The leaked document shows that the EU Member States are willing to impose prison sanctions for non-commercial usages of copyrighted works on the Internet as well as for ‘inciting and aiding’, a notion so broad that it could cover any Internet service or speech questioning copyright policies.

The Real Science Gap | Miller-McCune Online – very similar to the reasons why I left a scientific career in the early 1990s

The National Strategy for Trusted Identities in Cyberspace | The White House – the personal freedom and right to privacy implications of this is horrendous. Land of the free to do nothing online, home of the brave to comment on a blog or express a dissenting opinion online

Yummly – Think outside the recipe box. – interesting take on the recipe site using semantic technologies

Where old iPhones go to die – Jun. 25, 2010 – large amount are recycled further expanding the iPhone eco-system. A bit like the old adage of your first Porsche being a second-hand Porsche as the company didn’t used to do entry models

Apple iPhone 4 Antennas… – AntennaSys Blog – finally some experts talking about the iPhone 4

Stanley McChrystal, Bud Light Lime Salutes You – provides more colour on the McCrystal dismissal