Reading Time: < 1 minute If the trailer is anything to go by the new Thor film is sufficiently awesome to forgive Kenneth Brannagh for all that Merchant Ivory guff he has done in the past.
Reading Time: < 1 minute Some interesting research from 360i questions what we mean by privacy with Brandchannel discussing the research using the phrase “Twitter takes the private space public” and the use of Twitter by large corporate brands. In addition to the research 360i released a slide deck summary below. Twitter & the Consumer-Marketer Dynamic View more presentations from… Continue reading Twitter and large corporate brands
Reading Time: 3 minutes I was inspired by one of Junko’s tweets to think about when a brand becomes a verb. Back when I was in college studying marketing one of the things that we came across was the challenge of extreme brand love where the product becomes such a part of the customers life that it becomes a… Continue reading When your business becomes a verb