传播媒体 | media | 미디어 市场营销 | marketing | 마케팅 铭记 | branding | 브랜드 마케팅

Sorrell on online tracking

Reading Time: < 1 minute

Courtesy of the Wall Street Journal. Of course it would be cynical to say that being open about online tracking creates a new market for tailored for brand content rather than the more limited ad formats as consumers demand a trade-off for privacy.

Comments are closed.