Making a word-of-mouth video is a breeze in Singapore

Standard Chartered Bank wanted to get the Singaporean public to capture some of the excitement of the iPhone and put it around its brand and decided to use a new mobile banking application called Breeze as the vehicle to do this. So they came up with this viral film which was shot during the launch of the iPhone 4 device:

Pat Law has published the ins and outs of this viral video, providing a great case study, check it out at her Blankanvis blog.