#JUMP Jump Conference notes

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I managed to attend Econsultancy’s first Jump conference which put 1,600 agency and in-house marketers in Old Billingsgate for a day of presentations and open forum discussions on marketing from a holistic point of view rather than the usual silo-ed approach of digital, PR, TV advertising etc.
#JUMP conference
The high density of iPhone-holding executives seemed to have crushed O2’s network like an empty can. But the electronic peace allowed me to focus more on the content and my trusty Moleskine notepad.

Below are the notes I made from the six sessions that I attended:
#JUMP001
Belinda Beeftink of the IPA on their TouchPoint research
#JUMP002
David Nugent, managing director Cider of Sweden Limited and Simon Labbett, creative partner Saint@RKCR/Y&R

#JUMP003
Heineken
#JUMP004
Phil Rumbol, former marketing director Cadbury PLC
#JUMP005
Chris Journeay, Omniture product marketing manager EMEA Adobe Systems
#JUMP006Social media panel discussion with representatives from SapientNitro, innocent drinks, Virgin Atlantic Airways and Nokia.