Out and about: Frieze art fair, London

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Frieze is the contemporary art world’s equivalent of a trade show like COMPUTEX, CeBIT or CES. For the consumer its a great opportunity to see artwork from new and established artists. I personally found the David Shrigley and Damien Hirst well merchandised but the ideas behind the pieces a bit tired, like as if they were treading a well-worn path. It reminded me of a story I heard about Duran Duran, the band were being interviewed by a journalist writing about some of their greatest hits and replied that such a song was written to buy a swimming pool. That’s what Shrigley and Hirst feel like.

However there was lots of other interesting things to see; some of which I have in this flickr gallery below:

After exiting the exhibition, I bumped into Conny Freyer of Troika taking a cigarette break. At the time it was nagging at me why I knew Troika so I hit Google as soon as I got home. They were responsible for the Cloud piece in terminal five of Heathrow Airport and the animated V&A sign in the Kensington station underpass. I also came across their latest work Shoal that is installed in Toronto, Canada. A video of it is below:

TROIKA_SHOAL from Troika on Vimeo.