I like: iida accessory range | 酷设计 – iida

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Go into any mobile phone retailer in the UK and look at the sea of tat that passes itself off for products that have allegedly been designed as accessories that will improve your mobile phone experience. It doesn’t have to be this way, and I have proof that phone accessories can mean great product design. Step forward Japanese mobile phone carrier KDDI and their artfully designed iida range of products.
KDDI iida biscuitta charging accessory
My particular favourite is the Biscuitta charger accessory to help you organise your charger cable.
KDDI iida biscuitta charging accessory