I like: Microsoft executive profile takeover

A really simple PR idea well executed. The executive profile pages of the Microsoft online press room was taken over with X-Box avatars as part of Microsoft’s drive to promote the Kinect controller; its response to Nintendo’s Wii-mote. I could see this idea extended into plush dolls or a limited edition of Kubrick-type figurines, however a bloody boardroom popularity contest may ensue (^_^).

Microsoft PressPass - Microsoft Executives get Kinected

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