Oprah Time: Sticks & Stones – How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber | 图书雷维

Sticks and Stones is a book similar in ambition to Charlene Li’s Open Leadership written by Larry Weber. (Disclosure: I used to work for the London office of Larry’s first agency over a decade ago now). Both books are designed to demystify the online world for senior management in order for them to get a better handle on how to lead through it. Both provide anecdotes and deliver their content in an accessible straightforward style.

Where their approach differs is in terms of focus, Li is most concerned with business process transformation, whereas Weber is focused on corporate reputation. If you are looking for a work to give a head of communications or senior corporate communications agency people to help them ‘get’ the online space when Sticks ad Stones should do the trick.

My only concern about this book is that whilst digital is a global issue, the book is very US orientated in terms of examples and third parties quoted as authorities. This maybe an issue for the more resistant senior management luddite.