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Google: you may have heard of it…

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I was surfing my contacts on Pinboard.in and came across this gem from Dan Catt.
Google JPG
But it started a chain of thought going, could search engines like Baidu, Google, Naver and Yandex (and the open web for that matter) really become that irrelevant to modern web users? If so, is it healthy for brands, competition or free speech?

Discuss.